Champion’s Champions
Meet the team.
Champion’s group of talented, passionate individuals are what make it all happen.
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Richard Cook
Founder
What is your PR Superpower?
I have always been able to find a news hook. No matter how hidden there is always a story to be told.
What do you love most about your role?
I love it when clients say that they did a deal more easily because of the work Champion has done. I also love watching my team develop.
What advice would you give any North American B2B brand coming to the UK?
Get your evidence in order. Our journalists and analysts tend to be more cynical.
Danielle Hines
Senior Consultant
What is your PR Superpower?
I excel at delivering results that truly make a difference for my clients, whether that be helping them sell more, increase brand exposure or reach new audiences.
What do you love most about your role?
The dynamic nature of the work. Every day presents new challenges and opportunities to innovate, whether it’s developing creative campaigns, navigating crisis communications, or building meaningful relationships with journalists and stakeholders.
What advice would you give to any North American B2B brand coming to the UK?
My advice would be to prioritize cultural sensitivity and localization. While your brand may have established success in North America, understanding the unique nuances of the UK market is essential for building trust and credibility with British audiences.
Asha Yesudas
Consultant
What is your PR Superpower?
Whenever I connect with clients or the media, I try to see things from their perspective. Understanding their emotions and viewpoints helps me write better messages and build strong relationships.
What do you love most about your role?
Learning about innovative tech solutions that seek to make a positive impact in our world – I find it both challenging and exciting.
What advice would you give to any North American B2B brand coming to the UK?
Invest in understanding the UK market well, including consumer behaviour and regulations, then customise your messaging for local audiences.
Bogdan Bratis
Podcast Producer
My role is to help podcasts grow and reach new audiences through a blend of creativity, strategy, and technical expertise. With experience in branding, content development, and digital marketing, I specialise in producing podcasts that engage listeners and deliver measurable results.
I’m passionate about turning ideas into meaningful stories, supporting creators, and building platforms that amplify voices and connect communities.
Muneeb Wasti
Measurement and Analysis Leader
As Champion’s analyst, I am responsible for a range of different activities all aimed at helping us gain deeper insight into our clients. Whether it be competitive analysis, media monitoring, or analysing trends on LinkedIn, my aim is always to provide intellectual insights that enable us to help our clients sell more.
Ken Deeks
Trainer, Coach, Mentor
I provide strategic advice at a senior level along with development and training to help make Champion’s great people even greater. I also deliver media training and messaging to Champion’s clients. I have over 30 years’ experience in journalism and PR, and 10 years in training and people development.
Caron Scott
Finance Administrator
My mission is to find new efficiencies and eliminate unnecessary costs so we can focus our resources on finding and developing the best people – the ones who’ll help our clients deliver great sales results. I’m dedicated to making working with us (and working for us) as hassle-free as possible.
Work with Champion
Looking for your first role in PR? Searching for a new challenge? Based in central London with an international network of partner agencies, Champion’s clients include fast growth innovators and global enterprises. If you have a genuine passion for tech and the desire to succeed, Champion would love to hear from you.
